BMW Motorrad Hong Kong
Feb 11


Alfonso and The Hat.

Alfonso is a successful business owner and manager of The Hat, an extraordinary hostel in the heart of Madrid. He rides the new BMW C 650 Sport. Agile, nimble and small enough for the narrow alleys in the city, it is the perfect vehicle for getting you from A to B, quickly, simply and comfortably.


Travelling is the most important source of inspiration,” comments Alfonso López Roldán, owner of The Hat, a hostel in Madrid. The Spaniard has turned his passion into a profession and now looks after guests from all over the world. He previously worked at a marketing agency for 13 years and lived in Silicon Valley, near San Francisco. He has also travelled a lot around the world. “I have visited more than 50 countries by now. I spent all the money I earned on travelling,” explains Alfonso. Then he had the idea of starting a brand new hostel concept – The Hat. He fulfilled his personal life-long dream with this new start.
The hostel opened in 2014 in the centre of Madrid in a villa near the Plaza Mayor. The 220 rooms are decorated with an amazing eye for detail. A large roof terrace provides views across the rooftops of the city. Alfonso says that his hostel is more than just a “Sleep & Go”. It is a centre for art, music, and charity projects. Artists display their work at The Hat and locals also come to visit the hostel. The guests feel right at home. Hence the motto: “Wherever I lay my hat, that’s my home”. The main thing is to feel comfortable, to meet people and to exchange experiences.
The 37 year old hostel owner particularly cares about social commitment, the environment, and sustainability. As an example, local children can come to study English free of charge during the winter months. The Hat is also an eco-friendly hostel, as it is the only hostel in the city heated with biomass. Sustainable mobility in the city therefore also plays an important role for Alfonso. One of the reasons why he rides a scooter.
Each day, Alfonso has many business meetings, runs numerous errands or organises events. He therefore needs an urban mode of transport that quickly gets him from A to B. “Once you have tried a scooter, you never want to use a car again,” enthuses Alfonso. He can avoid traffic jams and find a parking space wherever he goes.