BMW Motor World

With the announcement today that GM will shutter its Saab division, BMW may be a winner, according to cross-shopping data from AutoTrader.com, the ultimate automotive marketplace. Â Thirty-three percent of Saab shoppers also looked at BMW vehicles while researching and comparing new and used vehicles on AutoTrader.com, a larger percentage than looked at any other brand.

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AutoTrader.com Cross-Shopping Data Shows BMW Top Cross-Shopped Vehicle Among Saab Shoppers (PR Newswire via Yahoo! Finance)